🐾 Classy Tails

Privacy Policy

Effective date: 1 January 2025

Classy Tails Pty Ltd (ABN registered in Victoria, Australia) operates the website rutsk.com and is committed to safeguarding the personal information of every customer, visitor and pet lover who interacts with our brand. This Privacy Policy explains in plain language what data we gather, the reasons behind it, and the steps we take to keep it secure. It applies to all information collected through our website, email correspondence, telephone enquiries and any in-person interactions at markets or events where Classy Tails products are sold.

1. The Information We Collect

When you browse our luxury pet product range, place an order for a stroller or bed, or reach out to our support team for harness sizing advice, we may collect the following categories of personal information:

  • Identity and contact details — your full name, email address, phone number, and delivery or billing address. We ask for these when you make a purchase, create an account, or send us a message through our contact form.
  • Order and transaction records — the products you have purchased (such as a specific stroller model or pet apparel item), quantities, order dates, payment confirmation references and delivery tracking numbers. We do not store full credit card numbers on our servers; payment processing is handled entirely by our third-party payment gateway.
  • Pet-related information — if you share details about your pet (breed, weight, age, mobility requirements) while seeking product recommendations, we may retain these notes against your account so our team can provide better assistance in future.
  • Technical and browsing data — your IP address, browser type and version, operating system, referring URL, pages visited on rutsk.com, time spent on each page and general geographic location derived from your IP address. This data is collected automatically through server logs and cookies.
  • Communication records — the content of emails, contact form submissions, phone call notes and any live chat transcripts between you and our customer support team.

We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with their information, please contact us immediately so we can remove it.

2. How We Use Your Information

Every piece of data we collect serves a specific, legitimate purpose. We are not in the business of hoarding information — we are in the business of making exceptional pet products. Here is how we use what you share with us:

  • Fulfilling orders — processing your purchase, arranging dispatch through our logistics partners, generating invoices and sending order confirmation and shipping notification emails.
  • Customer support — responding to your enquiries about product sizing, stroller assembly, warranty claims or return requests. Having your order history and any pet details you have shared allows our team to give you tailored, efficient help.
  • Improving our products and website — analysing browsing patterns and purchase trends helps us understand which products resonate with pet owners, where our website navigation could be clearer, and what new items our customers might appreciate.
  • Marketing communications — if you have opted in, we may send you newsletters featuring new product launches, seasonal care tips for your pet, or exclusive offers. Every marketing email includes a one-click unsubscribe link, and we honour removal requests within two business days.
  • Legal and regulatory obligations — maintaining transaction records as required by Australian taxation law, complying with product safety reporting obligations, and responding to lawful requests from regulatory authorities.

3. Cookies and Tracking Technologies

Our website uses cookies — small text files placed on your device — to ensure the site functions correctly, to remember items in your shopping cart between sessions, and to gather anonymous usage statistics. We also use similar technologies such as local storage and pixel tags in our email communications to measure open and click-through rates.

You can control cookie behaviour through your browser settings. Disabling cookies may affect certain site features, such as the ability to maintain a shopping cart or stay logged in. For a detailed breakdown of the specific cookies we use and their purposes, please refer to our Cookie Policy.

4. Sharing Information with Third Parties

Classy Tails does not sell, rent or trade your personal information to any third party for their own marketing purposes. We share data only in the following limited circumstances:

  • Service providers — we work with trusted partners who assist us in operating our business, including our payment gateway, shipping and courier companies, email delivery platforms and website analytics services. These providers receive only the data necessary to perform their specific function and are contractually obligated to protect it.
  • Professional advisers — our accountants, lawyers and insurance providers may access relevant information when providing professional services to Classy Tails Pty Ltd.
  • Legal requirements — we will disclose personal information if required to do so by law, regulation, court order or governmental request, or if disclosure is reasonably necessary to protect our rights, your safety, or the safety of others.
  • Business transfers — in the unlikely event that Classy Tails Pty Ltd is acquired, merged or restructured, customer information may be transferred as part of that transaction. We would notify affected individuals before their data becomes subject to a different privacy policy.

5. How We Protect Your Data

Security is not an afterthought at Classy Tails — it is built into the way we handle information from the moment it is collected. Our website uses TLS encryption (HTTPS) for all data transmitted between your browser and our servers. Customer account passwords are stored using strong one-way hashing algorithms, meaning even our own staff cannot view them.

Access to personal information within our organisation is restricted to team members who need it to perform their role — our warehouse team can see delivery addresses, but not payment details; our marketing team can see email addresses of opted-in subscribers, but not order values. We conduct periodic reviews of access permissions and update them whenever roles change.

While no method of electronic storage or transmission is completely infallible, we are committed to using commercially reasonable measures to protect your data and to responding swiftly and transparently in the unlikely event of a data breach.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy. Order records and associated customer details are kept for seven years in line with Australian Taxation Office requirements. Marketing subscriber information is retained until you unsubscribe or request deletion. Browsing analytics data is aggregated and anonymised after 26 months, after which it can no longer be linked to an individual visitor.

When data is no longer needed, we delete it securely or anonymise it so it cannot be used to identify you.

7. Your Rights Under the Australian Privacy Act

The Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) provide you with a number of rights regarding your personal information. Under these principles, you have the right to:

  • Access your data — request a copy of the personal information we hold about you. We will respond within 30 days and provide the information in a clear, readable format.
  • Correct inaccuracies — ask us to update or correct any information that is outdated, incomplete or incorrect.
  • Withdraw consent — if you have previously given consent for marketing communications or other optional data processing, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
  • Lodge a complaint — if you believe we have mishandled your personal information, you may lodge a complaint directly with us. If you are not satisfied with our response, you have the right to escalate the matter to the Office of the Australian Information Commissioner (OAIC).

To exercise any of these rights, please contact us using the details provided at the bottom of this page. We may need to verify your identity before processing certain requests, which we will do in a way that is as straightforward as possible.

8. International Data Considerations

Classy Tails primarily serves Australian customers, and the majority of data processing occurs within Australia. However, some of our service providers (such as cloud hosting and email delivery platforms) may process data in overseas jurisdictions including the United States and the European Union. Before engaging any overseas provider, we take reasonable steps to ensure they offer a level of data protection comparable to the Australian Privacy Principles. Where possible, we use data localisation options to keep information within Australian borders.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we make material changes, we will post the revised policy on this page with an updated effective date. For significant alterations that affect how we handle existing data, we will make reasonable efforts to notify you directly — for example, via email to your registered address or through a prominent notice on our website.

We encourage you to review this page periodically so you remain informed about how we are protecting your information.

10. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to discuss how we handle personal information at Classy Tails, please reach out to us:

Classy Tails Pty Ltd
Email: info@rutsk.com
Phone: +61 3 9654 1287

We aim to respond to all privacy-related enquiries within five business days.