Last updated: 15 February 2025
This Cookie Policy explains how Classy Tails Pty Ltd uses cookies and similar tracking technologies when you visit rutsk.com. We believe in being upfront about the tools we use to make our website work smoothly, so this page lays out exactly what is happening behind the scenes when you browse our luxury pet product range.
What Are Cookies?
Cookies are small text files that a website places on your computer, tablet or smartphone when you visit. They are widely used across the internet to make websites function properly, to remember your preferences, and to provide site owners with information about how visitors interact with their pages. Cookies themselves do not contain programs or viruses — they are simply pieces of data.
Some cookies are deleted automatically when you close your browser (these are called session cookies), while others remain on your device for a set period or until you manually delete them (known as persistent cookies). Cookies can be set by the website you are visiting (first-party cookies) or by other services that appear on the page, such as analytics tools or embedded content (third-party cookies).
The Cookies We Use
We group the cookies on rutsk.com into four categories based on what they do. Below is a plain-language explanation of each category and the specific cookies involved.
Strictly Necessary Cookies
These cookies are essential for the basic operation of our website. Without them, features like your shopping cart, secure checkout and account login would not work. Because they are necessary for the site to function, they cannot be switched off in our systems.
- PHPSESSID — maintains your session as you move between pages, keeping your shopping cart contents intact and preserving your login status. This is a session cookie and is deleted when you close your browser.
- _form_token — a security token stored in your session to prevent cross-site request forgery (CSRF) attacks on our contact and checkout forms. It ensures that form submissions genuinely originate from our website.
- cookie_consent — records whether you have acknowledged our cookie notice, so we do not show it to you repeatedly. This cookie persists for 12 months.
Functional Cookies
These cookies remember choices you make on our site to provide a more personalised experience. They do not track your browsing activity on other websites.
- recently_viewed — stores the product IDs of items you have recently looked at, so we can display a "recently viewed" section for your convenience. This cookie persists for 30 days.
- preferred_currency — remembers your selected currency if you have changed it from the default Australian dollar. This cookie persists for 90 days.
Analytics Cookies
We use analytics cookies to understand how visitors find and interact with rutsk.com. The data we collect is aggregated and anonymous — it tells us which pages are popular, where users tend to leave the site, and how long an average visit lasts, but it does not identify individual people.
- _ga / _ga_* — set by Google Analytics 4 to distinguish unique visitors and track session activity. These cookies persist for up to 24 months.
- _gid — set by Google Analytics to group page views within a single session. This cookie expires after 24 hours.
We have configured Google Analytics with IP anonymisation enabled, meaning your full IP address is never stored by Google on our behalf. We do not use Google Analytics data for advertising or remarketing purposes.
Marketing Cookies
At present, Classy Tails does not use marketing or advertising cookies on rutsk.com. We do not run retargeting campaigns or allow ad networks to place cookies through our site. Should this change in the future, we will update this policy and seek your consent before any marketing cookies are set.
Similar Technologies
In addition to cookies, we use a small number of related technologies:
- Local storage — some site features use your browser's local storage to keep non-sensitive preferences (such as whether you have dismissed a promotional banner) without sending data back to our servers on every request.
- Email tracking pixels — our marketing emails may contain a tiny, invisible image (a pixel) that lets us know whether the email was opened and which links were clicked. This helps us send more relevant content and less unwanted mail. You can prevent pixel tracking by configuring your email client to block remote images.
Managing Your Cookie Preferences
You have full control over the cookies stored on your device. Here are the most common ways to manage them:
- Browser settings — every modern browser allows you to view, delete and block cookies. The process differs by browser, but you will typically find the relevant options under Settings > Privacy or Settings > Cookies. Blocking all cookies may prevent parts of our website from working correctly, particularly the shopping cart and checkout.
- Google Analytics opt-out — if you would prefer not to be included in our anonymous analytics data, you can install the Google Analytics Opt-out Browser Add-on, which prevents your visit data from being sent to Google Analytics on any website.
- Clearing cookies — you can delete existing cookies at any time through your browser. This will sign you out of any logged-in sessions and reset preferences stored in cookies, but it will not affect your Classy Tails account or order history.
Your Consent
When you first visit rutsk.com, a cookie notice informs you that the site uses cookies. By continuing to browse beyond that notice, you consent to the use of the cookies described above. Strictly necessary cookies are set regardless of consent because they are required for the website to function. For analytics cookies, we rely on your continued use of the site as implied consent, in line with common Australian practice. You may withdraw that consent at any time by adjusting your browser settings or using the opt-out mechanisms described above.
Updates to This Policy
We will revise this Cookie Policy if we begin using new types of cookies or tracking technologies, or if there are changes to applicable privacy regulations. The "last updated" date at the top of this page will always reflect the most recent revision. We recommend checking back periodically if you want to stay informed.
Questions?
If anything in this policy is unclear, or if you would like more detail about a specific cookie, please contact us and a member of our team will be happy to help.